Why I don't participate in many book tours

Friday, January 9, 2015
The journal shown above is for sale at my Etsy store.

Let me preface by saying that I am in no way condemning blogs who do post a lot of blog tours and content like that. All opinions on this post is purely my own, and are not meant to make others feel down or embarrassed for the choices they make.

I received a comment a couple of weeks ago on my post about being a more productive blogger. She said that she enjoyed blogs that produce more original content rather than blog tours and cover reveals, and other posts of that nature. That sparked an idea for me. 

I realized that I actually don't post many blog tours or author posts, and there's a reason behind that. I personally feel like blog tours and things of that nature can sacrifice good quality, original content if posted in large quantities. I personally don't want blog tours to clog up my blog to where that's primarily 40% of the content I post. I don't want people to remember me for that kind of content. I want them to remember me for good discussion posts, solid reviews, and engaging conversations.

That's not to say that I don't post blog tours. I do (actually, I'm posting one this next week), but I'm very selective on what tours I choose to be a part of. I generally like to choose blog tours that I have either read the book or I am very interested in reading the book. For instance, I fully support Compulsion by Martina Boone; therefore, I have participated in a blog tour, an interview, a giveaway blast, and a review, but I have only done so because I truly enjoyed the book. In that case, I feel like I am supporting a book and author who I know and have read and can do so in a way that I truly know what I am supporting. 

What do you think about blog tours and posting that content on your blog?

24 comments:

  1. Oh my, don't get me going on this! First let me say I get solidly angry with bloggers who "blast" and "blitz" books on their blogs they have not read first, and even worse authors they have not read before, and especially when the book/author is not a genre they like. I will give a pass for books of favorite authors whose previous novels you have adored, but now that I think of it those books don't tend to get "blitzed" anyway. My blog is approximately one year old and I have only done one blog tour, it was a British author trying to get US exposure. If it hadn't been for that fact, I don't think I would have gotten a stop on it. Which leads to my next thought. I, too, am really picky with choices for tours and spotlights and because I am not a popular blog, I don't get picked for those tours when I do request. What is even worse, and a little embarrassing, is you know how some tour hosts have those generic non-stop posts you can put up, spotligting an author, or introducing a book with a tour schedule to post? Well, I don't even get approved to do that! Ha! I have only requested a spot on four tours and checked the "other" box to be just a spotlight post and have gotten zero. I asked one host, whom I am chatty with on Twitter, what kind of numbers she is looking for in order to be considered for a tour. She said she looks more at book/author involvement. Hmmm.... I had a lot of that with the author I requested, so I think that is a fib. I was told by another tour host that I need to do some of their "blasts" and "blitzes" first so they can get to know me. Well, thats not going to happen because I would never read those books anyway. I am glad you are picky because I lose interest in blogs that blindly fill their posts with what are literally nothing more than book infomercials when you think about it.

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    1. Yeah. I think everyone has their own right to make choices, and if that's what they want to be remembered for, I say go for it. That's just not the content I want to be remembered for. I honestly want to begin doing more in blog tours than I have in the past. I've done about three things for Martina Boone's Compulsion, and four other blog tours for different books since I started blogging a year ago. I would like to do one possibly once a month, but like you, I'm not sure if I have the stats for it. Most of the books that I would die to feature are books everyone wants to feature on their blog.

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    2. I am reading Compulsion right now because I have wanted to join tbe street team, based on Martina being so nice on Twitter, and so generous with promoting other author's books, too. I am liking it so far (chapter five), and hope I continue to like it so I can have good conscience joining the street team.

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  2. I am the same exact way. I do the occasional blog tour (about one every three months or so) and I enjoy participating, a lot of times I help self-published authors which is nice, and getting a free book out of it doesn't hurt. I do however like you, think original content on a blog is important. I don't really do blitzes or whatever or cover reveals at all since they don't really have a lot of sustenance to those posts, and if I wouldn't want to read the book I don't really feel the need to promote it.

    Great post!

    Kay @ It's a Book Life

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    1. Thanks for your thoughts on this subject! There have been a couple of blogs I have had to unfollow (only two I can think of specifically) that have done so many hops/blitzes/tours/and the like that I couldn't remember the last time they participated in a normal meme or wrote a review. Hopefully, bloggers will write some good content this year, and maybe even when they do blog tours and things like that, hopefully, they can make it their own some way. :)

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  3. I do some blitzes and blog tours but only for the authors I love or are interested in. Even if I am just a small blog that doesn't get very many visitors, I want to help these authors gain exposure because I've loved their previous works. Sometimes I feel like I'm being too picky so it's good to know other people feel the same way too! And like La La said, most of the time I don't even get approved to participate in the blog tours I sign up for. It's a bit depressing but I get over it :)

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    1. I don't think there is such a thing as being too picky. Your blog is a representation of you, and if you decide that you want or don't want something on your blog, then you shouldn't feel pressured otherwise! Thanks for jumping in on the discussion, Eileen!

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  4. After reading what you said above about unfollowing a couple of blogs, it made me think of how sad I have been sbout one of my closest blogging friends who has jumped on tbe book "mania" train. The awful thing about it is she considers it moving up, and that I am now this sad little blog with less than 100 Blolovin' followers. Even though we started blogging at the same time she has started talking to me like I don't know anything, and it hurts. It is such a catch 22 because on one hand I want more viewership so more people hear about the great under the radar books I champion, but I don't want to do the blitzes wnd such for the books I can get picked for because they are the cheesy romance type.

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    1. What do you mean "book mania"? I honestly don't think that blog tours and blitzes and the like really get blogs major followers for their blogs. And if it does, they aren't very consistent followers. I find that what get you more consistent followers is good interaction with other bloggers (mostly by leaving solid comments on their blogs or having good convos on Twitter), quality/original content, and posting a few reviews a month that people are raving about that month. Giveaways also help because people see the tweets for the giveaways and then they visit your blog. THEN, it's a bit sad, they will probably most likely judge your blog for the way it looks.

      For example, I generally like following blogs that are clean, easy to read, and organized well. If I notice that your content is good content then I will probably opt for your email follow instead of bloglovin or something like that, but that's not the case with many other people. They generally judge a blog by the layout, and sometimes I think that makes things harder as far as follower count. I have actually found that I have gained A LOT more followers since I've changed my layout. It's just something that happens, sadly.

      As far as your friend's actions, I'm sorry that happened. That's not fair... but push through it! You can do it! :)

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    2. By "book mania" I mean the blogs that have a different blast or blitz up every day and/or spotlights on authors (usually out of the genes they associate themselves with) There are several blog I used to follow that started the same time as mine, or even after, that have 100s of bloglovin followers (I still have less than 80), some near 1000, and they all told me to start doing the blasts and blitzes. Maybe they were wrong and it is my content. All I know is the authors I promote, on my own, on my blog have all become extremely good friends with me and the blogs I love to read routinely comment back meaningfully on my blog (but do not usually follow for some reason). I don't want alot of followers to be popular, or impress publishers to get ARCs and perks; I want a larger audience so they can see the fabulous under the radar books I champion, the ones that don't go for blitzes and blasts and the "hype" machine. That is THE reason for my blog, and if my content is the reason for my dismal blog following, then maybe I should give up.

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    3. They must have been giveaways singularly for their website where the users are required to follow them, the thing is... most of those users than follow them that way only want then for the giveaways. That kinda sucks in my opinion.. I don't think it is your content. I like your content!!

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  5. I don't really do blog tours either....mostly because the few I did when I started book blogging, the books, um, sucked. Well, imo opinion they did. And I had to pull out because I wasn't even allowed to post 3-star reviews on blog tours. I GET THAT. But it felt like I was in trouble for not loving the book, you know?? So after that I absolutely only signed up for blog tours if I was in love with the book. And even then, I find if I do them, they so don't get a lot of traffic. So skip for moi.

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    1. REALLY? Wow that sucks. 3 stars is just average. It's not necessarily bad. hmmm. I only offer to do blog tours for the ones I love, generally I do them because I love them and not for teh traffic, but I have notice that blog tour stops don't really bring as much traffic as you might expect.

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  6. The only blog tours I ever do are reviews. I don't get the point of doing blitzes, blasts, promos, and cover reveals. That's basically just giving away advertising space on your blog for free! You're posting the exact same thing as a hundred other people. How can you be proud of your blog if you haven't even written most of the content yourself?

    Sometimes I do reviews because they're no different from doing a non-blog tour review except that you get a sponsored giveaway and a bit more publicity for the post. Ultimately it's still all about you writing a review for a book that you read.

    (You can say the same for author interviews, but I don't really do those just because I'm not much of an interview READER myself.)

    And even now, I very rarely participate in review blog tours because I hate what happens when I'm part of a tour and I don't like the book... I either have to post a promo (which I hate doing because it's a promo post and a promo for a book I didn't even like!) or drop out of the tour. I always feel horrible doing either one of those.

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    1. Good point! About tour being free advertising space! That's why I will only do it for books that I truly enjoy and just want people to read because they're good books. Thanks for commenting, Ashley, and getting in on the discussion! Btw, I really enjoy following your blog! :)

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  7. I am pretty picky when deciding which tours to participate in, but I do think blog tour posts can be interesting. As a blogger you often have a choice for which kind of stop to sign-up for, so if you value original content you can always go for a guest post or interview. I usually prefer to have read the book before signing-up for a guest post or interview, but I have signed-up for guest posts stops for books I haven't read as well.

    I personally don't read excerpts and often only guest posts, reviews or interviews if I am interested in the author or book. Or if it's a blog I really like I probably will read everything they post.

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    1. Yeah! I completely understand that! Thanks for jumping in on the discussion, Lola!

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  8. I get so super bored of blog tours, especially when they post the same content again and again. I now only work with one particular tour company, who do reviews only, and I am really picky about the tours I join :)

    A lot of the time, if it's just blasts and blitzes and ready-made stuff, it feels a little lazy. That's why I like the company I use - because they want MY opinion, rather than wanting to use my blog as an advertising space.

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    1. What tour company do you generally work with? I can agree, it feels lazy, because all they really have to do is copy and paste and link up everything. Thanks for commenting!

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  9. I have taken part in blog tours in the past and have realised that I don't really like doing them. In my case I was a new blogger and I was excited to be a part of something so I signed up for a few that weren't necessarily suited to my blog. It was good experience but I don't want to do that anymore. If I do choose to be part of a blog tour it will definitely be for a book I am really excited about. I really dislike book blasts/blitzes and just generic promo content though. I have done author interviews and straight up reviews and those are the only type of promotional posts that I will really read.

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    1. I completely agree!!! SO much agreement lol! Thanks for your comment!

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  10. I agree - I haven't been participating in nearly as many tours lately, and I've almost completely cut out book blasts and such (though I do make an occasional exception if the book really strikes me for some reason). I agree that blogs that are almost completely promotional posts just don't interest me!

    Nicole @ Feed Your Fiction Addiction

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  11. I highly agree! I personally don't like reading blogs full of cover reveals and book blasts :( And then the entire blog is full of them that I don't see their original posts anymore. It makes it very uninteresting. Great post! And I love the points you gave out :D Sometimes I can be really request-crazy with blog tours, but I learned to manage them now and not request too much haha.

    Jillian @ Jillian's Books

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  12. I don't mind doing cover reveals for books that interest me, but I usually don't do them. I do, however, participate in blog tours if I can review the book on my stop. I feel like it helps promote the book while still allowing me to produce original content for my blog. It's a good balance for me.

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